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The IAB Hungary, a professional organization for digital advertising, awarded the prizes for the 2023 Best Thesis in Digital Marketing competition on March 22. This year, students from a university in Szeged and one in Budapest took home the diploma for the best thesis work.
The EMOK PhD Forum was held on February 2, 2024, as a continuation and expansion of the similar event held in February of the previous year. The primary goal of the event was to support collaborations among young marketing researchers and strengthen networks between institutions. Additionally, it aimed to provide another regular meeting opportunity for EMOK community PhD students alongside the summer EMOK conference.
The first EMOK event of 2024, the Artificial Intelligence: New Directions and Challenges in Research and Education workshop, took place on February 2nd at the Budapest Corvinus University, with more than 60 participants. In the morning session of the research methodology workshop, participants learned about basic AI concepts and its role and position in research. In the afternoon, during the educational methodology workshop, educators discussed their experiences with AI in teaching. The day concluded with PhD students forming groups to begin preparations for the summer EMOK conference.
Association for Marketing Education and Research
XXX. International Conference
Duplicating the (marketing) world
University of Pécs, Faculty of Business and Economics
26-28 August 2024, Pécs, Hungary
The international Kautz Conference will be held in Győr on October 11-12, 2024. The organizers warmly welcome all teaching colleagues and doctoral candidates to attend. The conference will focus on economics with a strong emphasis on management, and it is expected to include at least one marketing section.
This is the third time that the Faculty of Business and Economics at the University of Pécs and the Omnichannel Research Group of Corvinus University of Budapest are organizing the Omnichannel Day. During this event, both the academic and corporate spheres will share their thoughts and research findings related to omnichannel topics. The workshop will be conducted in English and will take place in a hybrid format. This year, the venue is once again in Pécs, on June 6, 2024. The registration deadline is May 31, 2024.